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Amazon plans to go even bigger than it already succeeded to become, by launching an advertising platform for all mobile app developers. New app launches will be unveiled, promoted and sheltered by the Amazon umbrella.
“Advertise your App with Amazon” offers space for developers to promote their upcoming apps across Amazon-s network of Fire tablet screens or through mobile placements on Amazon Mobile Ad Network. Through the feature, business representatives say they try to give a helping hand to developers who want to acquire loyal users for their apps.
This is a very challenging move made by Amazon, aiming to win a bigger piece of the smartphone advertising market, basically owned by Google and Facebook.
The workings of their new release are simple. As a new developer, you can promote you app on Android smartphones and tablets and Amazon tablets and for that exposure you pay back Amazon each time a user clicks on your advertisement. The prices for such campaigns are pretty high, starting with a minimum $100 investment.
The emergent creative markets will surely benefit from this new launch, as an increasing number of developers are in constant search for advertising space on platforms that bring value in the shape of consumers or investors.
Mobile advertising is a giant business, with figures larger than $28, 7 billion dollars invested in the industry. Amazon enters a beautiful but very small niche with their new initiative. It enters a field covered in powerful competitors, with Google owning 35% of the mobile advertising business and Facebook owning 17% of the giant chunk. This is the small step Amazon takes towards an enormous outcome with prospects of growth of over 80% this year alone. The more so Amazon has users who are more likely to invest in apps than the ones who use Google Play. Amazon outlined the figures that showed users of its Appstore who are double as likely to spend on mobile games, compared to the average users of Google Play.
Through Advertise your App, developers are allowed to target users based on the interests they set as key, namely to address exclusively to those the product is addressed to. On the other hand, Amazon can also take responsibility in targeting the right public for their clients.
Experts comment that with Amazon becoming the theatre of app developers, this might work as an incentive to create programs exclusively for Amazon, consequently making the company’s services and products much more appealing to shoppers.
Advertise your App with Amazon is a win-win release in a world where creative markets are emerging. Maybe the only pain point in this equation is that creativity gets stuck at a technological level, which makes this particular industry grow like a giant who is swallowing everything else around. Amazon breaks through a small market dominated by giant monsters. At a common people scale, this could be translated into a chance for those who envision better or improved versions of technological releases to display and advertise their end-results. And it pays off somehow.
Image Source: indiatimes.com
