BEACON TRANSCRIPT – Google is getting ready to renew its Android One program in India, a year after it was officially launched. The redo is part of a general strategy of appealing to the needs of the emerging markets, where reasonably priced smartphones are in demand.
As reported by The Wall Street Journal, Google is still partner with Lava Worldwide, an Indian smartphone vendor, a collaboration that will power the launch of the brand new Android One handset across the nation. Even though the precise specs are still unknown, Google claims to have “relaxed its guidelines” so that a wider range of gear can be incorporated in the units.
Unlike the initial launch of the Android One smartphone program, the new handsets would be compiled of numerous hardware, seeing that Google is no longer micromanaging the decisions on parts and options, giving extra freedom to distributors. This move aims to woo the participation of distributors within the program.
However, there are some consumer electronics companies – such as Micromax and Spice – that won’t be delivering Android One smartphones in India. According to an inside source at Micromax, the smartphone vendor plans on launching new reasonably priced handsets, but there are no endeavors toward working on an Android One smartphone.
Before the revamp of the program, Google had been limiting Android One companions to purchase parts for the handset from one or two producers. But as Google CEO Sundar Pichai has revealed, that limitation has been lifted, and distributors can now choose from a wider selection of elements.
Handset manufacturers can even opt for buying hardware from their own distributors. As reported by Counterpoint , an analysis agency, Micromax, Karbonn, and Spice – the main distributors in India – have provided merely 1.2 million Android One smartphones in India within the first year after launch.
They accounted for just 3.5 percent market share of devices priced between $50 and $100. On the other hand, Xiaomi, the smartphone manufacturer that penetrated the Indian market just a few months prior to the Android One launch, managed to capture 7.5 percent of the market share on its own.
But Android One smartphones have not been limited to the Indian market, as Google has launched similar programs in other developing markets, like Indonesia, Philippines, and Sri Lanka. An upgraded handset has recently rolled out in Egypt, Morocco, Ghana, Nigeria, and the Ivory Coast.
The Android One smartphones used to run on Android 4.4 KitKat operating system but it was replaced with the improved Android 6.0 Marshmallow, when the new OS was launched last month.
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