Brands Will Be Able to Stream Live Videos on Facebook

BEACON TRANSCRIPT – The famous social network has announced on its blog that brands will be able to stream live videos on Facebook.

Facebook has recently released this feature to celebrities and will soon make it available to the verified pages of famous brands. The brands include sports teams, media firms and many other kinds of businesses.

This feature will, however, be limited to the iOS application for the time being. Another condition, as mentioned is that the pages will have to be verified, but other than that, the feature is relatively easy to use. Users just have to open their Facebook page on their iPhone, select “Publish” and then “Live video”. Filming should start right away.

After broadcasting, the videos can be saved as a post on the website and will be available for watching multiple times. The post will be able to be deleted at any time.

By creating this feature, Facebook is trying to keep up with other websites that already have a video option available, like Periscope and Meerkat. It will come in handy when brands want to make announcements, show fans a behind the scene look or to host Q&A sessions. Mark Zuckerberg has also said that the website will be mostly video in a year or two from now.

The company has been making strides in the direction of making video a central feature of their website. This year they released a feature that allows you to look at a video from a 360 degrees angle. The image can be turned so as to be able to see the surrounding environment as well. They also released the so-called “floating video”, which allows a video to continue playing even if the user has scrolled down on the page.

Facebook is the leader among social networks and has about 1.5 billion users every month. There are 4 billion video views on Facebook every day and 65% of them take place on mobiles. Facebook was founded in 2004 by Mark Zuckerberg and his roommates at Harvard. It was initially limited to Harvard students, but then expanded to other universities in Boston, then to the Ivy League and then the world.

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