BEACON TRANSCRIPT – Burger King tried to take advantage of Google Home’s growing popularity and launched an ad which activated the service. Now, people are trying to decide if this was a smart advertisement move or an invasion of privacy. If this was possible, now people wonder what will be interacting next with the home assisting device.
A smart marketing technique or an intrusive action?
In the advertisement, a Burger King employee appears and tells you that 15 seconds, the allocated time for the ad, are not enough to inform you on the contents of the new Whopper burger. Thus, he activates Google Home Assistant by saying the control words “OK Google” and asking it what the Whopper burger is.
Therefore, those users who have an active Google Home service will have their assistant activated by these words. As a consequence, the assistant will go on and read the first sentence of the Wikipedia article about the Whopper burger.
This attempt might be seen as a smart way of acquiring more customers and attracting their attention. They dealt with the limited ad time in a clever manner and succeeded in offering the audience all the information they wanted to. However, this intrusion might be bothering, too.
This is not the first time when a video takes control of a Google Home Assistant. Some time ago, a news report caused the assistants to order dollhouses for those who had Amazon Echo accounts. However, this is the first time when a company deliberately controlled the assistant.
Google had nothing to do with this ad
Moreover, Burger King did not release this ad in collaboration with Google. As soon as they received reports from their users that their smart systems were overtaken, Google prevented the ad from controlling the assistant. Also, Burger King wanted the ad to be disabled only a few hours after they released it.
Google will no longer open the assistant when the employee from the ad asks the question. However, if someone else asks the same question, Google Home will be activated and it will offer all the requested information.
Bringing ads into Google Home might seem profitable for many advertisers, as they gain easier access to their target audience. However, the feedback about the Burger King incident was mostly negative, so companies might opt for different ways of sending ads.
Image Source: Wikimedia Commons