Recently, Apple, the giant tech company, has acquired the startup Ottocat, as its app store search technology. A report revealed that it has acquired the latter, which can make search technology that can surface and organize apps.
This app can allow the shopper to use specific search terms to find the app he is looking for and it adds a bit of Meta data around every app listing, making it easier for shoppers to decide which app to pick up. Its Meta data could include percentile rankings and star ratings, too.
Apple started building this kind of search technology into their “Explore” tab in the store, but TechCrunch revealed it might be a version of Ottocat technology. The said acquisition took place in the year 2013, according to TechCrunch.
The publication furthered that a real proof that this acquisition really took place is that Edwin Cooper, one of the co-founders of Ottocat, was the original person assigned on a patent given to Apple. According to it, this company’s website went dark, although still has an active URL, in 2013. While the site is still up and running, it has claimed that it has indexed every app in the Apple’s App Store. Apple is yet to confirm of the acquisition.