After a bad batch of customer feedbacks and controversial effects of the sweetener in its recipe, Diet Pepsi is back without aspartame and will be hitting the shelves this week. The new and reformed formula for the diet brand of Pepsi will be the biggest modification the company has done in the last 30 years.
Aspartame is a popular sweetener in soft drinks, still in use by products such as Diet Coke, Fanta Zero and Diet Dr. Pepper, but there have been numerous campaigns that link it to grave conditions, such as cancer. The controversial ingredient has seen to avid protesting and, PepsiCo. senior vice president Seth Kaufman has claimed that it’s the most common complain among their customers.
With a change in formula, the company hopes that the sales will also suffer a beneficial modification, as sales for Diet Pepsi have gone down 5%. The new recipe hopes to bring back some of their customers, with the added guarantee that they have changed the most notorious ingredient.
On the other hand, aspartame might not just be the only problem. There are many concerns surrounding soft drink, even those who boast their 0% sugar content. It’s automatically seen as a health hazard that may still lead to other health conditions and weight gain. Many call for more organic ingredients, but that’s likely to never be possible.
Coca-Cola has actually defended the sweetener’s safety upon consumers two years ago, claiming that it poses no risk to health. However, modifications still seem to be in order, so Pepsi has replaced aspartame with a mix of sucralose and acesulfame potassium (often called ace-K), an artificial sweetener that also prevents taste from fading over time.
Pepsi announced in April that it would remove aspartame from their product sold in the United States, while other countries will still have the old formula in stock. Cans and bottles of the new Diet Pepsi have been making their way into stores all around the U.S. and will be seen on the shelves sometime this week.
It’s in the hopes of the company’s executives that the sales will see a skyrocket, and, admittedly, that might just be the case for a least the first few weeks. With the promotional angle of the new formula, it’s likely that most might curiously try Diet Pepsi at least once and be able to either confirm or deny Kaufman’s words that the taste is different, but still familiar.
Customers will be able to detect the new formula Diet Pepsi by the “Now aspartame free” inscription above the famous logo.
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