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It looks like Facebook is really taking its popularity seriously and it is preparing to enter the online shopping market by bringing buy buttons for its store pages.
As its advertising segment is incredibly popular, it really makes sense that the company wants to allow its users to shop online on the social website. At the time Facebook is testing online shopping and, of course, Zuckerberg is maintaining secrecy about it until all the things are being worked out.
The test includes a number of stores that are putting their online markets in the skilled hands of Facebook. However, the company is keeping secret their names at the moment. Officials from Facebook talked a little about the project but they haven’t said anything about which stores will take part in the test. What they did say, however, is that there are rather many, seeing how their number is double digits.
The shopping feature will be introduced as a different segment than the Facebook store page. Users will be able to buy products without having to leave Facebook, however. In just a few clicks, the user will be able to shop and, meanwhile, the company will make tons of money. While you may think that the social website will charge a small quota from the price of the products but Mark Zuckerberg said that this is going to be a free service intended for businesses that wish to offer their online stores on the social network.
Facebook is probably going to make even more money than it already is from advertisements featured on the website. By giving users the possibility to check out their favorite products on the platform, store pages on Facebook will be even more important at that time than they are today. Ad spaces on the website will be valuable for sales as well, not just advertising. This will make the success of this feature quite limitless.
Facebook is only worried about the fact that people mainly look at the website as a social environment and this could mean that the company will face some difficulties in making people understand how the online shops work. However, Mark Zuckerberg is known to fix issues like these and he will probably handle the situation nicely. There’s no doubt that Zuckerberg will find some sort of smart trick which will make the users on Facebook feel right at home when shopping on the platform.
Image Source: plamenia.com
