BEACON TRANSCRIPT – Facebook is working hard on improving Messenger in an effort to make it the app of all apps. The company is working on developing several new features for its Messenger in order to encourage users to rely on the app for more of their needs. The Messenger app is of great importance for the future of Facebook and Mark Zuckerberg has already acknowledged that it is one of the fastest growing and most important products that the company offers.
In an effort to garner more users and to compete with its sister app Whatsapp, Messenger is being improved with several new features including options for money transfers, the possibility to play games with friends and share user’s current location. Of course, the main purpose of the app remains that of instant messaging and so far many users are turning to it for their messaging needs.
The number of users that the app obtained has more than doubled from 300 million to 700 million monthly active users and it is the second most used app of its kind after Whatsapp. Facebook is also planning to turn the app into a gateway to the mobile web as well as give it the function of a chat.
But with the huge popularity that messaging apps are gaining, there is also a constant push to develop them in order to offer more services to users. In between the five most successful messaging apps in the world, Whatsapp, Messenger, Viber, WeChat and Line, there are over 3 billion users constantly messaging with the use of these apps.
With such a big market messaging apps are trying to find new services to offer their customers while competing for usage. Many of the apps already offer users the possibility to pay bills, schedule appointments and track orders.
Facebook is working on offering new features for the Messenger app and has green-lighted the use of stickers on the app in the process. Stickers have been growing in popularity in the last few years after being originally launched by Japanese messaging app Line. The trend started gaining ground in Asia and later expanded to Western users as well, with many messaging apps adopting the new feature.
While Facebook had integrated the stickers into its Messenger like other apps, the company had mainly focused on keeping them free. But it has now announced that it will be teaming up with Singapore based PicoCandy, which will design and offer Messenger users new emoji and sticker packs that could range in cost from $0.99 to $1.99. Although Facebook will not be making or selling the stickers itself, this is the first time it will be experimenting with paid content.
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