BEACON TRANSCRIPT – Thanks to the “My Most Used Words on Facebook” app, most of your News Feeds were covered in posts allegedly showing what words your friends use the most. Clicking on a couple of buttons, the app reveals a word cloud of every word you’ve ever used in a status update.
According to Comparitech, over 17 million Facebook users have already tried it out and it’s not surprising anyone. It’s fun or even enlightening for some people (“Wow, do I really talk that much about my baby and my Sunday brunches?”).
However – yes, there is a “however” – the app turns a little more sketchy when it comes to the large amount of personal data that users need to reveal in exchange for the pretty word cloud. That said, it probably doesn’t access a lot more data than the next Facebook app.
“Most Used Words” was called a “privacy nightmare,” and seeing the list of disclosed data would make a privacy-concerned person freak out. In addition to allowing the app to scan and analyze all of your Facebook status updates, users also gave it access to basically everything that makes up their Facebook profile.
Think in this terms: the app collected their full name, age, date of birth, hometown, current city, profile photo, their entire friends list, everything they’ve ever “Liked” on Facebook, all of the photos they appear in, IP address and data about the device used when they accepted the terms.
Obviously, the app – a pet project of Vonvon, a Korean company – wouldn’t need all that information just for the word cloud. Even though the name might not sound familiar, you’ve probably experienced their products before, because Vonvon is in the business of Facebook quizzes.
If you’ve ever taken a quiz about which Disney princess you are, you are probably already in Vonvon’s database; the Korean company has more than 500 quizzes in English alone. Even though its policy states it doesn’t share the data it collects with any third-parties, that data is still meaningful.
Instead, the company is preparing to launch a destination site for “Internet entertainment and possibly branch into sponsored content.” Instead of having to go through all the additional screens that eventually lead you to the quizzes, Vonvon’s site would allow users to take them or play games more easily.
Image Source: Brentreser