Beacon Transcript – Geely, the company that owns and produces the Volvo is planning on updating its luxury models and investing in both the Chinese facilities and the country’s market in itself.
As Geely announced its future market strategy, it did not fail to include the changes it will be making to some of the Volvo S90 models or the fact that a luxury version of the same model will be produced entirely in China.
Volvo joined the Zhejiang Geely Holdings group back in 2010 as part of its plan to expand its market area of luxury car brands to a worldwide outreach.
In its latest market strategy, Volvo also announced that the two brands are planning on establishing a new, joint platform factory. The new plant would produce cars for both Volvo and Geely, including the latter’s “connected car” brand, Lynk & Co. which was launched just recently.
The new factory, which will be located in Luqiao, will be operated solely by Volvo will offer the possibility of producing a great variety of models, as it will feature a wide range of car sizes and styles.
The Volvo Compact Modular Architecture will serve as a platform for both the maker’s new 40 series and the Lynk & Co. new Geely vehicles.
As they plan to update the Chinese-produced vehicles, Volvo also announced that it will be modifying and upgrading its S90 model, both the high and the “super luxury” versions.
With both now featuring a long wheelbase, the vehicles will have a more spacious backseat, a feature usually looked for in the chauffeur-driven Chinese business class area.
The S90 Excellence will also feature a lounge console with retractable arms and touchscreen monitor which takes up the front passenger side. It will also include a panoramic sunroof and handmade crystal glasses.
According to Hakan Samuelsson, the Volvo CEO, the two new S90 models will start being produced in Daqing, in China’s Heilongjiang province, and will be the most luxurious vehicles ever made in the country.
The new factory and the Daqing-based one are just a few of Geely and Volvo’s factories, as the company has plants in a number of other places including Sweden, Ghent, and Belgium.
The Volvo midsize vehicles, the model S60 for example, which started being exported in small numbers to the United States in 2015 are produced in Chengdu and could come to be produced in the U.S.
Amongst its other hatchback, sedan, and sport-utility vehicles factories, Volvo is planning on building a new factory in South Carolina that would come to be included in their midsize vehicle production division.
The new Geely and Volvo updated vehicles and new cars will come to represent the companies’ trust in the quality of their Chinese factories and the subsequent products will lead to their entering the worldwide auto market with new luxury products.
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