Beacon Transcript – Giving Tuesday is just one amongst the other day holidays to follow immediately after Thanksgiving Day, but it is the only one to have such a powerful giving back orientation.
The Thanksgiving Day period has been and will still be rich in day holidays. As the thanksgiving, family-oriented holiday passed, it also opened the way to the holiday shopping season.
With Black Friday sales having taken place two days ago and Small Business Saturday having just passed, the immediate period will host two more day events.
Tomorrow will be Cyber Monday, a chance for buyers to snag up those electronics that they may have missed on Black Friday.
But after all this buying, Tuesday will offer us the chance to give something back. Giving Tuesday is a somewhat new initiative as it was first celebrated in 2012.
The worldwide, one-day event, which was co-initiated by the United Nations Foundation, was created with two major purposes in mind.
Its main idea is to create an international day of giving back before the start of the Christmas holiday season and its charities.
The other idea was to create a counter to the heavy spending determined by the various consumer events.
Giving Tuesday is celebrated on the first Tuesday after Thanksgiving and this year, it will be held on November 29.
According to the official event website, last year, the one day holiday raised about $116 million. The value was gathered from donations made by over 700,000 people living in about 70 countries.
Although the event was initiated in the United States and its date is established according to an American national holiday, Giving Tuesday has become a global event.
It has started being considered the opening event of the charitable season.
Elizabeth Garcia, the CEO and president of North Alabama’s Better Business Bureau, goes to present the holiday in a perfect manner.
Garcia points out that whilst most of us get stuck in the consumer rush generated by the sales events, we should stop and consider those of us that have less.
We should also consider how we could help them, as nowadays, there are quite a number of charities that we could support.
The Better Business Bureau is offering tips and advice to both the charities which wish to get involved in the event, and to the people interested in donating.
As such, charities are offered free toolkits, downloadable guides, and ready to use materials. They are also offered help in setting up a donations page or in spreading the word that they are now part of Giving Tuesday.
Charities should also be frank and disclose booth who will be receiving their donations and the way in which they have helped.
Although Giving Tuesday is a charitable event, the aforementioned Garcia stated that those wishing to donate should be careful.
People should be careful and donate only after they are sure that they have their intended organization’s actual name, and not a similar one.
They should also avoid organizations that do not disclose their object of activity or their financial information.
Giving Tuesday is about giving back, but to something that you wish to support, so do not feel pressured into making on the spot donations to unknown charities.
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