There were some reports last week that pointed at Nokia’s comeback with a product regarding virtual reality. It seems that Nokia launches virtual reality camera called Ozo. The company announced the virtual reality camera at an event that took place in Los Angeles.
Nokia hasn’t yet add refinements or conducted final testing on the virtual reality camera so the full technical specifications and final pricing of the device will be announced when the camera will begin to ship out in the fourth quarter of 2015.
The Ozo virtual reality camera is able to capture video and audio in 360 degrees. It is believed to become the first VR camera available commercially for content creators, said the company. Nokia also claimed that the content filmed with the Ozo could be published for commercial use and will be available to be viewed with the use of special hardware used for virtual reality, including head mounted displays. The virtual reality camera will also function with third-party tools.
President of Nokia Technologies, Ramzi Haidamus said that the company is excited to introduce the Ozo to content creators all over the world, and to outline an entirely new category of playback solutions and capture for virtual reality. Ozo is meant to advance the future wave of innovation in virtual reality by making very powerful tools available to all professionals who are able to create great experiences for people across the world. The company expects that these experiences will rapidly change the way people communicate and how they connect to each other, world events, entertainment and stories. The company plans to be at the heart of the new world with the help of the Ozo.
The new device is the most significant hardware launch from Nokia since the company sold its services businesses and devices in 2013 to Microsoft. Nokia is also believed to make a phone market comeback in the near future but this is just a speculation.
The new story will also put Nokia within the increasing number of companies who started developing for virtual reality. The growing list already includes Facebook, Microsoft, Samsung and many more. It looks like the battle for the virtual reality market has already begun. Only time will tell if the Ozo virtual reality camera from Nokia will be competition for the companies that have already started developing for VR or if it will hold a segment of the market for its own.
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