Beacon Transcript

Information which Matters to You

Friday, March 5, 2021
Log in
  • National News
  • National News
  • Business
  • Business
  • Technology
  • Technology
  • Health
  • Health
  • Science
  • Science
  • About Us
    • Contact Us
    • Authors & Contributors
    • Privacy Policy GDPR
  • About Us
    • Contact Us
    • Authors & Contributors
    • Privacy Policy GDPR

Recent Articles

Ancient Babylonian Clay Tablet Holds the First Trigonometric Table

Ancient Babylonian Clay Tablet Holds the First Trigonometric Table

August 26, 2017 By Clayton Meason

The CDC Draws Attention To The Spike In Cyclosporiasis Cases

The CDC Draws Attention To The Spike In Cyclosporiasis Cases

August 11, 2017 By Troy G. Bennett

Travis Kalanick Resigns from His Position as Uber’s CEO

Travis Kalanick Resigns from His Position as Uber’s CEO

June 22, 2017 By Troy G. Bennett

Amazon Refunds Parents Whose Children Made Purchases Without Permission

Amazon Refunds Parents Whose Children Made Purchases Without Permission

June 2, 2017 By Clayton Meason

McDonald’s Has Been Quietly Altering Its Vanilla Ice Cream Recipe

McDonald’s Has Been Quietly Altering Its Vanilla Ice Cream Recipe

May 21, 2017 By Jennifer Licata

Washington Post Will Be Expanding Its Newsroom

Washington Post Will Be Expanding Its Newsroom

December 28, 2016 By Troy G. Bennett

Polar and Moat Partner to Bring Viewability and Other Metrics to Native Ads

November 4, 2014 By Angelina Stapp

Email, RSS Follow

Polar, maker’s of MediaVoice, the platform trusted by many of the world’s largest publishers to create, serve, and scale their native advertising, and Moat, a SaaS analytics company focused on building products for brand advertisers and premium publishers, have partnered to provide analytics to premium publishers including viewability and attention metrics in content and native advertising.

The partnership lets Polar’s MediaVoice customers leverage Moat’s enhanced analytics, strengthening the market-leading reporting features already integrated within the platform. Some of the advanced metrics MediaVoice users access through the partnership include viewability, in-view time, universal interaction rate, hover rate, time to hover, scroll rate, and many others.

“Moat is excited to partner with Polar and provide another powerful integration of Moat Analytics to our clients,” says Aniq Rahman, Moat’s President. “We already share many customers with Polar – grouping native advertising and content analytics for brands creates a new opportunity for publishers to tell a story to marketers about how readers experience sponsored content.”

“MediaVoice has grown exponentially over the past year, now having served over 3-billion direct-sold native ads for premium publishers,” says Polar’s vice president of product, Rahul Nirula. “This explosive growth is proof sponsored content programs are scaling. Publishers need to chart their success and Moat’s industry-leading analytics platform fills that need perfectly.”

Polar and Moat’s customers like The Washington Post and The Globe and Mail are already seeing value from this partnership.

“Clients using BrandConnect look to our team to help create and deliver high quality content programs our audience will engage with. Combining the data and storytelling power of Moat with the innovative native technology from Polar, helps us tell a stronger story to our clients on how their content programs are performing,” says Jeff Burkett, Senior Director of Sales Operations and Product Strategy at the Washington Post. WP BrandConnect is The Washington Post’s sponsored content program.

Email, RSS Follow

Filed Under: Business, National News, Technology

Recent Posts

  • Security Guard List As Suspect in 1974 Stanford University Chapel Slaying Kills Himself June 29, 2018
  • Texas Teens Arrested After Decomposing Body of Elderly Woman Found in Garage June 28, 2018
  • Montana Woman in Custody After Forcing Ex to Have Sex with Her June 27, 2018
  • Newly Released Audio Transcript Proves Monalisa Perez Objected to Deadly YouTube Prank June 26, 2018
  • Virginia Woman Shoots New Zealand Man Who Smashed Glass Door with Brick   June 26, 2018
  • Arizona Woman Lied About Kidnapping to Cover Boyfriend’s Slaying June 25, 2018
  • Brooklyn Man Arrested in Niagara Falls Allegedly Chopped off Pregnant Wife’s Arms with Steak Knife June 25, 2018

Related Articles

  • magnifying glass

    Virginia Tech Publishes Annual List of Popular Passwords

    May 25, 2018
  • Home Food Delivery Driver

    Georgia Man Thrashed by Food Delivery Driver After Alleged Attack

    May 10, 2018
  • Pregnant Woman Assaulted in Macon Restaurant

    71-Year-old Restaurant Customer Punches Pregnant Woman Over Parking Space

    Apr 17, 2018
  • Indie 2D RPG

    Diablo Dev Announces Indie 2D RPG

    Feb 3, 2018
  • VR controller

    Sony Releases Patents for Motion-Powered VR Controller

    Jan 30, 2018
  • Reddit and Fake Celebrity Porn..

    Fake Celebrity Porn Trend to Employ Machine Learning

    Jan 25, 2018
  • Alien game

    Alien Game to Receive Much-Expected Sequel

    Jan 22, 2018
  • Battlefield 1

    EA Announced Battlefield 1 Apocalypse DLC

    Jan 20, 2018
  • YouTube

    YouTube Changes Money Policy to Root Out Spammers

    Jan 18, 2018
  • hand holding phone with google pay in front of credit card reader

    Google is Introducing the Brand New Google Pay

    Jan 9, 2018

Categories

  • Business
  • Entertainment
  • Health
  • National News
  • Nature
  • Science
  • Stocks
  • Technology
  • US
  • World

Copyright © 2021 beacontranscript.com

About · Privacy Policy · Terms of Use · Contact

This website uses cookies to ensure you get the best experience on our website. Learn more.