The digital age is in full bloom, and publications are making their stand, as Texture covers 160 magazines under one digital media outlet to provide users with on-screen news. Most people have abandoned their subscription of receiving physical copies of several media outlets.
The new digital magazine, entitled Texture, plans to sail with the waves of modern technology, and smoothly provide services accessible through smartphones, tablets or computers. Formerly known as Next Issue Media, the service is getting a full revamp and rebranding.
The past project launched several years ago, as a means between 6 major publishers to create a collection of magazines and articles for people to scroll through. Meant to act as “the Netflix of magazines”, Next Issue Media was a subscriber-based service that offered its readers worldwide top titles.
It began not long after the launch of the iPad, and placed quite a lot of its bet on tablets, but that market has slowed quite a lot in the following years. Now, larger smartphones seem to be taking over, and are now the go-to device when it concerns media access.
The partnership between Rogers Communication, Condé Nast, Hearst Magazines, KKR, Meredith, News Corp, and Time Inc. now plans on steering into the wind and complying with the change. Texture, their newest project, is set to take the reins and act as a digital media online collection of 160 titles, with reported improvements and new features.
The rebranding of Next Issue Media, has it in mind to offer a wide variety of news, all compiled neatly and easily accessible to its subscribers for $9.99 per month. Be it news, recipes, essays, travel reviews, product presentations, Texture will present all those selected by “top editors” that aim to bring the most interesting articles to the front of the issue.
The digital media outlet will also offer its subscribers around 50,000 of back issues and a number of 500,000 articles to start with. They will range from magazine titles such as Vanity Fair to ESPN’s The Magazine, covering everything under the sun with some interesting new features.
The benefits will include ‘Collections’, a compilation of articles and news sorted neatly by theme, that delivers customers content in a way “that anticipates their needs and reflects their curiosity”. The ‘New & Noteworthy’ keeps subscribers in the loop with the most recent news and “topics that are trending in social media”.
Texture will also provide the well known ‘Search’ feature, to peruse through the articles, ‘My Collections’ in order to save interesting pieces, and the noteworthy ‘First Access’, where they will made news available from top publishers before they hit the stands.
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