BEACON TRANSCRIPT – Yahoo is trying really hard not to fall behind with its services, so after adding Livetest to its messaging software suite, the company has moved on to Tumblr, beefing it up with its own instant messaging feature.
If you keep really quite, you can almost hear Tumblrers everywhere screaming their brains out as they “can’t even” deal with the news. But hold your horses, as the initial rollout is rather small; merely 1,500 users are among the lucky ones to try it out at launch, with everyone else staying in line to get it by December.
Testers have revealed the new feature will appear in the form of a smiley face chat icon located in the top menu bar of Tumblr’s home page, right when you log in. The social and entertainment network has announced that private and group Tumblr blogs are excluded from the feature, but will eventually be included.
Users have multiple options when it comes to chatting on the platform; they can either accept chats from everyone, or only from Tumblr blogs they are already following, giving the users the chance to keep private if they want to. According to the announcement, the feature will be available on web, iOS and Android versions of Tumblr.
The 1,500 users who will see the feature initially can invite others into the system by chatting with them, which Yahoo hopes will spread the new tool like wildfire. By the end of this year, all users are expected to have the feature.
Tumblr has also joined the online anti-bullying movement, so the chat is restricted for anonymous messages, in an effort to fend off Tumblr trolls. At the same time, you can still block someone even if you’ve chatted with them previously, because, hey, things don’t always work out.
When the feature reaches your blog, get ready for a cute party-like animation to welcome you on the new service. Chatting on Tumblr is reportedly pretty slick – the chat prompts you to “say your thing” – and rivals Facebook Messenger in responsiveness. The social network hopes the chat will improve Tumblr’s social engagement by helping more kindred spirits to get in touch.
Some already wonder if this is the beginning of Tumblr’s “Facebookization,” but if copying Facebook’s reliance on instant messaging will bring in Facebook-like numbers, Yahoo probably doesn’t mind being seen as a little copy-cat from time to time.
Image Source: TechCrunch