Based on their recent announcement, WhatsApp has reached a 900-million users threshold making it ready for Facebook’s monetization plan. The evolution of the chat app has been very rapid in the past months, if we were to compare the company’s reports.
WhatsApp seemed like an attractive messaging app ever since it was developed in 2009 by Yahoo ex-members Jan Koum and Brian Acton. The platform managed to attract a large number of users in a short period of time and it soon determined Mark Zuckerberg to come up with an offer for them.
The two companies signed a $19 billion deal and Facebook became the owner of the company in February 2014. The cooperation has been positive for both companies as both Facebook and WhatsApp registered an unexpected surge in the number of their online users.
In April 2014, WhatsApp already reported 500 million users, whereas 100 million more gathered by the end of August 2014. The tendency is for the online platform to add hundreds of millions of users every other month. This tendency has also been confirmed by the recent threshold of 900 million users that the company has overcome since April’s 800 million user record.
The news is great for Facebook, which has been planning to make money from WhatsApp. Previously, users were charged $1 per year and benefitted of free access during the first year. This strategy has been abandoned once Facebook got the ownership of the online platform, but we are pretty sure that Zuckerberg will come up with new solutions in this sense.
Mark Zuckerberg has actually hinted to this on many previous occasions. However, he did not anticipate the change because he wanted the app to first cross the 1 billion threshold. Now that there are only 100 million users left until WhatsApp becomes a one-billion-user program, Facebook developers are definitely working on new strategies.
Tech savvies believe Facebook will use more or less the same techniques they have been using for their Messenger platform. This means WhatsApp could soon become a brand service working to bring consumers and companies together. Facebook’s Messenger app is making lots of money with their personal concierge services.
Mark Zuckerberg has not made any declarations about the recent rumors, but he is expected to tackle the subject soon.
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