Based on the video sharing website’s recent announcement, YouTube supports virtual reality with new 360-degree 3D video. Susan Wojcicki, the CEO of the company made the official announcement on Thursday during a VidCon conference at the Anaheim Convention Center in California.
YouTube’s CEO Susan Wojcicki is determined to render YouTube as compatible as possible with the new modern technologies, such as tridimensional videos. According to her most recent announcement, the video sharing platform will now support virtual reality videos by allowing viewers to use their virtual reality headsets to watch 3D footage.
The announcement could not come at a better time as many companies attribute increasingly more attention to virtual reality technology. The CEO believes YouTube, much like cinema theaters, has to keep up with the new trends; therefore the platform will also support 3D videos, starting with the following period. In addition, users will be able to watch these videos in a 360-degree format.
The first move in this direction was made on Wednesday when YouTube announced the publication of the first 360-degree ad. The commercial spot advertised for the famous beer Bud Light. The new option is available on YouTube’s mobile app, as well as on Google’s Chrome browser.
Users who have had the opportunity of testing the new 360-degree video format have been able to pan around in any direction as they watched the video, the CEO has explained. This will soon be possible for most YouTube videos, she added.
Once the new 3D technology will be included, users of Oculus Rift VR will experience totally new sensations as they watch the tridimensional videos uploaded on YouTube. Susan Wojcicki has explained developers’ decision to upgrade YouTube to the tridimensional technology by saying that many artists like Avicii and Bjork have surprised their fans with 3D videos and now the company is working to make this feature available for everyone.
Many other options have been prepared and added to the YouTube’s mobile app, according to the CEO. Starting with the following period users can subscribe themselves for notifications from their favorite artists, thus, being informed when the creator has posted a new video. The revamped app also guarantees users the possibility to edit their online material and to add new filters to their music and videos.
At the end of the conference, Susan Wojcicki has further declared that the new tools will be first delivered to Android users and then, to other users of other operating systems.
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