BEACON TRANSCRIPT – After the reveal of Oculus Rift pricing, analysts estimate HTC Vive to cost $1,500 when it will start shipping in April of this year. The two founding companies, HTC and Valve, have also announced that pre-orders will become available on February 29th.
Virtual reality is coming, it’s close, we can almost taste it, and the gaming community is ready to take the next step. But perhaps not everyone’s pocket is ready for that major leap forward in technology.
This year’s CES 2016 arrived with a revolution of wearables and, of course, details about the upcoming virtual reality tech. Facebook-owned Oculus Rift VR headset was announced to be priced at $600 and start shipping in March. That cost alone turned up the noses of gamers, who deemed it a little more excessive than anyone expected. However, it’s a new platform, exciting, and it’s likely that most might cough up the money for the experience.
Especially given the competition.
HTC Vive Pre, the new edition, has been given a short presentation and boasted on having some exquisite new features. This includes WiFi controllers, powerful specs, and a front-facing camera that will allow the user to actually see the outline of the room around them. It could be an incredibly useful feature, but now another problem rises. What will be the price?
The virtual reality headset is likely to be more a bigger investment since it will also require a pretty powerful PC to back it up. For some, that means buying better systems. That in itself could cost quite a bit of money, but the rumors aren’t helping either. Analyst have taken into account all the features and estimated the price of the upcoming HTC Vive Pre to reach a whopping $1,500. So, if you believe Oculus Rift is expensive, think again.
Admittedly, the cost is only an estimation as neither HTC nor Valve stepped forward to announce or confirm potential pricing for their futuristic tech. Still, it does sound like a steep price, especially since Oculus Rift might now look like a decent deal.
If rumors are true, this will also mean that the PlayStation VR, which is launching for an estimated $1,125 might just be the happy middle as far as cost is concerned. This could certainly place Oculus Rift’s pricing in a whole other light, especially for beginners. And, since virtual reality is new, everyone is a beginner.
It’s not yet decided how much gamers are willing to spend on virtual reality in the first year. The target is the young audience, and it’s doubtful that they will be willing to pay $1,500 for a virtual reality headset. At least not in the beginning. Perhaps with time, as the industry evolves, there will be a moment to release much more expensive equipment. However, that’s likely years away.
Ultimately, that depends on the planned marketing strategy of each company. Do you want to boast yourself as the best on the market or the most affordable way to experience new technology? One or the other will bring the most sales.
Image source: techtimes.com