BEACON TRANSCRIPT – We are actually on the verge of stating the obvious when we say that VR is the next big step in technology. It’s no wonder that more and more companies have begun to conduct extensive research in this field. And even Apple plans of making its entrance into the VR market branch.
Imagine that someday you will be able to play visually appealing video games without having to use any physical controller. Moreover, you won’t even need an LCD display to do that. All that you will require is a console or a computer and a VR headset. And this isn’t even the end of the story. It seems very likely that, in the near future, VR headset won’t even need the presence of a mediating device such as a computer or a console.
The way things are shaping we could be looking at the birth of a whole new mentality. If reality isn’t enough for you, then virtual reality is the escape route. Facebook-owned Oculus Rift and Microsoft’s HoloLens are just two ways of seeing where the road will take us.
Not wanting to fall behind, Apple Inc. (NASDAQ: AAPL) plans on making its debut in the virtual reality arena and has taken many steps to ensure that the end product will not only match that manufactured by its competitors, but it will surpass it in beauty and in grace.
For this reason, Apple announced that it had recently bought another VR-oriented company called FlyBy Media. According to the most recent gossips in the tech world, the company, which currently operates under Apple’s banner, was involved in a VR-oriented research project called Project Tango. While working on the project, the company’s mandate was to develop new software for Google’s 3D technologies.
After a change of heart, FlyBy Media has joined Apple in order to conduct extensive research on VR and AR technologies. In regard to this new market, Tim Cook, Apple’s appointed CEO, declared that it can’t yet view as a niche, but it does seem interesting.
Apple plans on making its entrance into the VR market, and for this reason, the tech giant purchased several smaller companies specialized in virtual reality related technologies. And to top it all up, Apple even decided to enlist the help of Doug Bowman, the foremost researcher in the field of virtual reality technology.
Bowman, together with Apple and former FlyBy will pool their intellectual resources in order to come up with affordable and mobile VR solutions. Presently, the company is focusing on developing AR-enabled devices, which will help the customers navigate through the world used a visual computer interface.