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Kodak’s Ektra smartphone will be heavily influenced by the company’s legacy.
Beacon Transcript – With a rich history in the photography domain, Kodak’s Ektra smartphone will be heavily influenced by the company’s legacy.
The first Ektra products sold by the company were the 1940’s Ektra cameras, which were replaced in the 1960’s and 70’s by the then popular Instamatic cameras.
Kodak has unveiled that it will be releasing its first ever smartphone, which will be named Ektra and will also sport besides the already known smartphone apps and abilities, a camera that should immediately please photo fans.
The Ektra smartphone will initially be released on the European market, with a United States release being vehiculated for sometimes in 2017, and will have a $550 price tag.
The smartphone will have a classic design which is meant to replicate a retro photo camera, and will also sport a fast-focus, 21-megapixel main and rear camera.
The phone will be a 4G, LTE-enabled model with an Helio X20 deca-core processor, which will operate with the Android Marshmallow 6.0 system.
It will have 32GB of internal storage and microSD card slot for more memory, 3GB of memory and also feature Bluetooth and WIFI connectivity possibilities. The phone will run on a 3,000,Ah battery with a USB-C fast charging option.
But the feature that will probably set the Ektra smartphone apart from the pre-existing phone variants is its cameras. The rear camera will have a 21-megapixel capacity coupled with an f2.0 lens, a dual LED flash, PDAF (Phase Detection Auto Focus), Optical Image Stabilization, and will shoot 4K videos.
The front-facing camera will be somewhat smaller but still as efficient with its 13-megapixels capacity and PDAF option, and f2.2 lens.
The cameras will be packed in a retro looking carcass which will be reminiscent of an older photo camera. The Ektra smartphone will have a black, patterned rear cover complete with the protruding lens typical of older cameras, not much different from the 35 mm original devices.
The general camera aspect will be completed by the physical shutter button mounted on the smartphone’s top.
But the old looking aspect will come paired with modernity as the smartphone’s frontal part will reveal an Android-powered touch-screen façade, which will definitely set it apart from the other market products.
As Kodak has had a decade’s old relation with photography, the new Ektra smartphone should reveal the company’s wish to keep pace with modernity, while at the same time honoring and keeping their roots.
Image Source: Wikimedia
