BEACON TRANSCRIPT – Facebook brings some news that may upset some users. Due to the limited space they have left for broadcasting ads on their platform, they announced they intended to introduce ads on their messaging app.
On Thursday, they announced they were testing ads on Messenger. For now, only a limited number of users in Thailand and Australia are able to see the sponsored content, but soon it may spread worldwide.
Facebook insists on assuring their users that the ads will not be intrusive. However, they occupy quite a large amount of space. They are presented in a News Feed-like style and you can swipe among them. They will appear below your recent conversations, where usually other Messenger information is present. Facebook states that they would not interact with your chats and would not invade your privacy, but is it actually the case?
What they mean by this service is, after clicking the app, to redirect you to a page that offers you information on the advertised product or maybe directly into a conversation with the manufacturer. Thus, you will be able to chat with a company and order products via Messenger. This might prove inconvenient for some users, since the company in question will be able to send you sponsored messages in the future.
Facebook also offers the possibility to hide the unwanted ads and even report the displeasing ones by using the dropdown menu. Still, their main purpose is to obtain profit. Even though they claim their ads will not be intrusive, they will still be too large to ignore and will occupy the middle of the display. They are planning to increase the number of messages sent between people and companies and their users will have to deal with that.
Their experiment with people from Thailand and Australia will show how can this new feature work. Facebook believes the experience will prove beneficial for users, since they can discover new products and also see how it is to interact directly with the companies. For businesses, the advantages are even bigger. They can now reach their potential customers more easily and learn what their preferences are.
The new ad feature will appear on Messenger over the upcoming weeks. As mentioned, they will only be featured in Thailand and Australia. A broader exposure is planned, but only after the refining and improvement of the feature is performed.
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