BEACON TRANSCRIPT – Facebook is launching Notify App next week as an attempt to take on Apple News. The Notify application is going to deliver real-time news to its users.
The company is launching the new application following up on another recent app release, known as Instant Articles, which is another news application designed for iOS platforms. For the creation and release of Instant Articles, Facebook teamed up with nine news publishers: National Geographic, The New York Times, BuzzFeed, Bild, BBC News, Spiegel, NBC, The Atlantic and The Guardian.
For the launch of the new application, Notify, Facebook has reportedly sought out media partnerships with publications such as The Washington Post, Vogue, Billboard, CBS and Comedy Central in order to supply the news app with content.
Once on the application, users will be able to subscribe to the media outlets that they are interested in as well as receive notifications whenever a story is published by one of their previously registered media sources.
In contrast to a regular news feed on Facebook, the Notify app will be able to deliver news to its users without the cluster of additional publications crowding the news feed they have at the moment. This is where the subscription process comes in, as the app will only display articles published by the channels they have subscribed to on their news feed.
It is an important segment of the online world that Facebook could control and should the app be successful, it would grant the company more power on online media. Facebook has already recorded a few successes with the mobile applications that it has made available in the past, such as the mobile Messenger App.
As the world’s largest social network, Facebook has already seen substantial growth this year, as it has gone from 4 billion video views per day back in April to 8 billion views per day from 500 million people this month, according to information recently shared by the company.
The company also boasted an increase in mobile users and advertisers, which has led to the company stock being at an all-time high. It was perhaps this increase in users of the social media platform and in its revenues, as well as the success of other applications such as the Instagram Ad, which has given both investors and analysts confidence in the company’s progress despite its major $3.0 billion spending, which has gone up 68 percent since the third quarter of last year.
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