New reports show that the World Wide Web is basically owned in a large part by Facebook. This conclusion comes as a result of a study conducted among internet users who reportedly spend most of their time on the social network.
Facebook seems to become aware of its powers and now tries establish a monopole in the informational realm. Facebook has announced a partnership with a group of news organizations including New York Times, Buzzfeed and The Guardian as headliners.
This relates to the “Instant Articles” initiative, with Facebook offering its users direct and instant access to the entire batch of information published by its partners within its mobile app.
On the one hand, this allows for more traffic, which is beneficial for the publishers. The more their content is viewed, shared, liked, the more money they get from advertising. Also, they have the chance to target their content to certain types of audiences and hunt for better business results.
On the other hand, this is a chance for Facebook to make one step further towards users retention. It is in the giant’s interest to keep its users tied to their computer screens, exclusively browsing their Facebook accounts, now with all the perks they bring to the table.
The largest social networking site wants to remain the main choice and dominant consumer of its users’ time and interest. The littlest deviation registered could cause for the fall of an entire empire.
Instant articles along with the previously announced search bar which turns Facebook into a search engine as well, are pure attempts to keep users engaged, ruling out the slightest possibility that they even think about going elsewhere.
Facebook monopolizing the content of WWW sounds pretty much dictatorial in the realm of this free world we’re living in. Publishers will have to adjust their content strategies to the giant’s algorithms and to rethink their promotion and publishing directions. They basically depend on Facebook regulations from now on and are exposed to the risk of vanishing one day.
This is what happened with Zynga and apps like Social Reader, who were swallowed by Facebook’s constant changes in priorities, terms and regulations. With publishers concentrating their activity exclusively for Facebook designed strategies, an enormous change in paradigm and way of doing business will arise. All this change is in a way affecting the independent manners of publishing previously developed by giant names in the business and offers a new approach on information management.
Top content from the greatest publishers to date will be polarized by Facebook’s structures and targeted to its increasing number of users. This brings new opportunities for social media to increase its fan base and basically block alternatives in search and browsing for existing users.
Laziness and exclusiveness are embraced by Facebook who partnered with giant names as National Geographic, BBC News, The Atlantic, Spiegel and Build, among other big names in the press. All these will be a part of sharing news events within news feeds on the Facebook network.
The app which allows publishers to create fast interactive articles on Facebook comes with the promise of bringing stories to life and making the reading, sharing and caring experience 10 times faster than the classic mobile web articles. Oh well, everything comes with a price.
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