Beacon Transcript – Google will be changing its search engine index as the company will be following the worldwide smartphone user trend and probably be choosing mobile over desktop in the near future.
As both recent computer market quarter reports and industry statistics go to show, most digital device users have been shifting towards smartphones and tablets and are foregoing the use of personal computers.
As such, most web pages have already come up with desktop and mobile variants for their sites so as to enable their users’ easier access to the content.
Google has already acquired a reputation as an innovator, but it is also very careful in analyzing the market trends and in following the direction chosen by most users.
As such, the company has announced on Friday that, for the first time, it will be prioritizing the mobile version of websites and changing its search index accordingly.
The decision, which has been hinted at before, came after a market study revealed last month that for the first time ever, the number of tablet and smartphone searches have surpassed those made from a desktop-based device.
One of Google’s Search engineers, Gary Illyes, declared that the company will now be focusing on the mobile search engine index by not only prioritizing it in terms of search results but also updates.
According to the same Illyes, the upcoming updates and the real-time results will now target the mobile search index and not the current desktop search engine index.
Google’s Product Manager, Doantam Phan, also declared that the company is aware of the changes the indexing system will bring.
As such, the new index will be subjected to a series of carefully analyzed experiments before being released for a large-scale usage. The test will see that the user experience will be updated and not affected by the change in indexing.
The search engine index change will not automatically target all websites, as a blog post of the Google Webmasters went to show.
A site which displays the same content for both display versions will not be affected by the change. A website adapted only for a desktop-version view will not be affected, but will also not be marked as high on the results list when doing a search.
A potential problem will come from the web pages that offer different content on their mobile and desktop versions. Google advised their webmasters to focus more of their attention on the mobile version of the page, and ensure that the former is as easy to find and access as the latter.
As the “Mobile Friendly” tag which has been used in order to encourage website developers to come up with better, more efficient mobile pages has become quite redundant, it remains to be seen how the new change in the search engine index will affect the content shown by a page and the website’s ranking.
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