BEACON TRANSCRIPT – On Thursday, Facebook announced that the algorithm that decides what appears in people’s news feeds would be altered in order for informative posts to gain more visibility. This decision comes to prove yet again that the Silicon Valley giant is in control of the “free” flow of information.
Zuckerberg’s social network has juggled with what it perceives as informative posts for quite some time. The perfect mixture appears to be formed out of news articles covering current events, status updates from family and friends and the latest celebrity gossip.
According to the social platform, their ultimate goal is to create an algorithm that is relevant for each individual browsing his or her news feed.
The more time a person spends on Facebook’s news feed, the more chances the platform has to squeeze some extra adds.
While the majority of users ignore the ads that appear in the news feed, the annoying little buggers are the main income source of the social network.
Only last week Facebook declared that it’s making more effort to remove any clickbait content that misleads the users, promising content that never rises to the expectations set by the title.
In June, the social platform stated that they decided to tweak the news feed algorithm in order for posts from family and friends to gain more relevance that those from Pages, or other such accounts.
Now, Facebook decided that all informative posts are to be given priority in the news feed.
Pages are still encouraged to post relevant content because each and every profile is different, and the code that decides what appears on a user’s home page sorts out the information in various ways.
“We anticipate that most Pages won’t see any significant changes to their distribution in News Feed. Some Pages might see a small increase in referral traffic, and some Pages might see minor decreases. Pages should continue to post stories that are relevant to their audiences, and that their readers might find informative.”
In order to see what is relevant for users and what not, the social network create the Feed Quality Program where users can rate posts from one to five, letting Facebook know if recipes, local news, or hobby articles are what they want to see when they scroll down their news feed.
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