As the corporate backlash against Kanye West mounts, Gap has announced it will pull the rapper’s Yeezy Gap line from its stores and shut down YeezyGap.com. Additionally, Foot Locker is pulling Yeezy products from its shelves.
“The recent comments and behavior of our former partner further underscores why we are taking immediate steps to remove Yeezy Gap product from our stores,” the retailer said in a statement on Tuesday.
In the past few weeks, retailers, social media platforms, celebrities, and fashion and entertainment companies have pulled out of business alliances with the West over anti-Semitic comments on podcasts and Twitter, among other controversial behavior.
“Bigotry, racism and hatred in any form are inexcusable and will not be tolerated in line with our values. On behalf of our customers, employees and stakeholders, we partner with organizations that fight against hate and discrimination,” Cap announced.
Cap’s moves follow a statement from Adidas on Tuesday Its partnership ended With West legally changing his name to Ye “with immediate effect”.
Tuesday, a spokesperson for retailer Foot Locker said
(FL) “While partnering with Adidas and carrying a wide assortment of their collections – we will not support future Yeezy product cuts and have instructed our retailers to pull any existing product from our shelves and digital platforms.”
Yeezy Gap’s first piece was a $200 jacket that immediately sold out online when it launched. Some of the brand’s subsequent releases, including more jackets and hoodies, sold out almost immediately.
West expands his best-selling Yeezy Gap line by bringing luxury Fashion powerhouse brand Balenciaga To release the “Yeezy Gap Engineered By Balenciaga” collection. In July, the collection began selling in Cape stores for the first time.
In mid-September, West said he was ending his partnership with Cap because of “substantial incompatibility.” Balenciaga announced last week that it was severing ties with Ye.
The rapper’s attorney, Nicholas Gravante, said in a statement in September that West had “no choice but to end their collaboration” because he accused the retailer of breaching their partnership by not opening Yeezy-branded stores and distributing his clothing as originally planned. .
Gap confirmed the same day that Yeezy had pulled the plug on the partnership. But it initially said existing products would continue to be sold in the company’s stores and on its website through the first half of 2023, which has now been reversed.