Beacoon Transcript – The European Union is expecting better hate speech combat measures from the Internet Media Giants such as Facebook and Google as the current ones do not seem to be enough.
Reports seem to show that the European Union is not satisfied with the current hate speech combat tools used by media giants.
Internet and Social Media companies such as Google, Facebook, Twitter, or Microsoft have a number of content policy rules.
These should help protect their users from unwanted content that may promote hate speech, violent actions, unnecessary nudity, profanity, and terrorism.
However, the European Union or EU does not consider the media giants to be using the current policies in an efficient manner.
As such, the EU is calling for faster, more efficient and better-applied measures against such distressing content.
The EU is also drawing attention to the fact that although the companies have instated such measures, they are not properly using them.
As it claims that the media giants are not acting fast and good enough, the Union is warning that laws could be introduced so as to ensure a better result.
As such, representatives reportedly stated that measures could be taken so as to regulate a company’s response to hate speech and violence representations.
Their reports show that the IT companies could achieve a fast and efficient analysis of such cases. The current statistics show that companies review about 40 percent of such cases in less than a day.
In a 48 hours time frame, media giants were registered to analyze more than 80 percent of the reported hate cases.
As the percentage is quite significant, a higher effort would still have to be taken so as to reach the desired full percentage, according to a reported European official.
The full percentage target was agreed upon in a code of conduct signed in May by Internet Media giants. The code would require them to take down any cases of illegal content within 24 hours of them being posted on the respective platform.
As the current value is quite far from being achieved, some companies have registered higher or lower illegal content reaction times.
A press report states that YouTube, the Google-owned video platform, is the fastest to respond and react to such content. Meanwhile, Twitter, the microblogging platform, was reported as having the slowest reaction rate.
The overall values are also far from favorable for the companies. Out of the reported 600 cases of illegal content, only 316 were noted to have garnered a response. Also, only 163 of the cases flagged as hate speech were taken down.
Vera Jourova, a European Union Justice Commissioner, released a statement on the matter. According to Jourova, if the companies wish to forego the possible laws on the matter, they will have to come to respect the code.
If not, new laws that will force them to have a more active reaction and involvement may potentially be adopted.
As of yet, no Internet and media giant company amongst those targeted by the EU statement have released an official statement.
The companies were nonetheless advised by the aforementioned Jourova to actively increase their efforts over the next few months.
As such, they may free themselves from the possible stricter media and content rules and regulations.
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