BEACON TRANSCRIPT – No Supercell new game 2017! After a pretty busy year, one might expect that the Finnish mobile game developer Supercell will want to maintain their top position by releasing new games. However, you may have to wait a little more until you see a full game developed by the company.
Supercell was founded in 2010. Until 2016, they only released four games. The latest launched in March 2016. It is called Clash Royale and it is some sort of a spin-off to their most popular game that took the mobile world by storm, Clash of Clans.
In June 2016, the Chinese conglomerate of companies Tencent bought 84 percent of Supercell for $8.6 billion. This raises the value of the entire company over $10 billion, which is quite a lot, thinking that the company is pretty small and has little over 200 employees.
Unfortunately, Supercell appears not to have the release of a new game planned for this year. Reports suggest that they might be releasing a new game for testing later this year, but there is no clear evidence that it will happen. That means that a Supercell new game in 2018 is very possible.
However, they recorded bigger earning for 2016 (€917 million) as compared to 2015 (€848 million). Clash of Clans maintained its popularity and, although it launched in 2012, came second on top earning apps for 2016. Clash Royale did not score too bad either, and was the fifth top earning app of the year.
The other two games developed by Supercell, Boom Beach and Hay Day, are not as popular as the other two and did not appear on the top positions.
However, Supercell declared that their revenue was not significantly bigger due to the competition from other games, such as Pokémon Go, the augmented reality game developed by Niantic Labs. Ilkka Paananen, the CEO of Supercell, declared that the strategy of the company was not to strike against competitors, but to constantly improve their games.
Clash of Clans and Clash Royale are games that are still incredibly popular among mobile users. Reports show that about 100 million people play these games every day. Moreover, these games generate tons of revenue.
Therefore, Supercell does not need to rush the release of a new game just to scare the competitors. They seek to take their time and launch a game that has the potential to become at least as popular as its predecessors were.
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