BEACON TRANSCRIPT – With a slight slow-down on the number of new memberships, Twitter looks to attract on one hand the users they already have with emojis and on the other hand Twitter makes ads aimed at non-twitters.
So far, ads, or promoted tweets used to appear throughout timelines when users are logged in. from now on, however, these ads will be visible to people who don’t use Twitter or who are not logged into their account but access the page via tweets that appear in the search results of Google.
According to Twitter’s records, each month the website is visited by approximately 500 million people. On the other hand the number of monthly active users is of only 320 million. And this is the number of people who were able to see the ads so far. This means marketers had a quite small public to advertise to. By giving access to visitors, the company will expand its audience to over 800 million people, who obviously, become potential consumers.
The slow user growth we’ve mentioned was noticed by investors who were demanding a change. This change seems to make them quite happy as the shares went up 7.5 percent. In its defense, Twitter said the content of their site is mostly distributed to non-members through other websites. Right now, Twitter’s user base is about a fifth of the Facebook’s user base.
To further please investors and marketers, Twitter has added some new features that allow businesses to advertise not only on the website but also in third-party application on mobile. Moreover, the company also promotes tweets and ads through partnerships made with Yahoo Japan and with Flipboard.
The most common ways people end up entering Twitter that is without being users, is by clicking on tweets that come up as result on Google search, or through links found in texts or emails. They could also be sent there by tweets which are embedded in news articles.
All in all, the number of visitors is huge and even if they still won’t want to create themselves a Twitter account, people will be allowed to see ads and therefore become potential customers. Whichever the case, Twitter has only to gain from it, as investments in the company are growing.
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