It’s been long proposed, speculated, anticipated and dreaded, for some, but YouTube subscriptions are coming in October, when the company is expected to announce their paid-for services. After decade, YouTube will no longer be a platform with exclusively free options.
The rumors started one year ago, when the Google-owned company attempted to find a way to actually make profit instead of just breaking even every year. It might be surprising that YouTube does not bring in the big bucks for Google, considering its incredible popularity and current domination over the video-sharing market.
Billions of users watch hundreds of millions of hours worth of content every day, with some even making unbelievable careers from the platforms. It has grown into its own industry that provides a possible path in life for some content creators, who spend their time making videos and keeping one eye on their subscribers.
The world’s most famous YouTuber, PewDiePie, for example, made a reported $7 million in 2014, making him a millionaire because of his dedication to posting videos on his channel.
From now on though, a new group will emerge: the paying subscribers. According to new license terms sent through e-mail, users will have to agree until October 22nd to the upcoming service if they wish their content to be still publicized and monetized in the United States. If not, YouTube will no longer allow them to post videos.
This will open up new ways for content creators to manage their channels, though it could also separate the community. YouTubers might now release special content for ‘paying subscribers’, and switch their services in a way that profits the platform. They will have both regular subscribers, and those tossing money YouTube’s way for an ad-free experience.
However, a world without ads will not be the only perk to the $10 per month fee future subscribers could have.
The new alternative to the free services will also come with Music Key, an app developed by YouTube for music streaming that offers offline access to the website’s content, along with the ability to play it in the background.
Music Key is still in beta, and will likely officially launch at the same time as a subscription alternative of YouTube. Subscribers will be offered ad-free navigation through the website, though it has been reassured that non-subscribers will not be deprived of any of the platform’s services. That’s a relief.
The YouTube subscriptions have only been confirmed to come in the United States, and no date has been given or confirmed about when it will arrive everywhere else as well.
Image source: digitaltrends.com